The Problem
Picture a 22-person service business in Novi with a steady flow of inbound leads from its website and referrals. The leads are good, but too few become booked consultations, because a lead waits an average of 4.2 hours between submitting a form and hearing from a person. By then, some of them have called someone else.
The Solution
The build is a lead response agent that starts the moment a form is submitted. It sends a personalized SMS and email within 30 seconds and asks two qualifying questions. If the lead answers, it books the call on the owner's calendar with a short brief attached. The agent uses the firm's own service language, handles common objections during qualification, and sends a separate alert for high-priority leads. The owner opens the calendar to a booked call with the context already written.
- Instant SMS + email acknowledgment on form submission (< 30 seconds)
- Two-step AI qualification flow with objection handling
- Direct calendar booking with pre-populated lead brief
- Priority routing and owner notification for high-value leads
The modeled results
Before
4.2 hours
After
< 60 seconds
Before
Baseline
After
+38%
Before
6–8 hrs / week
After
< 1 hr / week
Before
100%
After
< 15%
When the first three touches happen before the owner sees the name, the calls they take are already warm, and Sunday nights stop going to Friday's leads.The 5 AI automations every SMB should deploy first