The Problem
Picture a 12-person equipment maker in Metro Detroit selling direct from its own online store. The machines run a few thousand dollars each. The spare parts run well under a hundred. Google Ads has been running for two years, and the account reports conversions every month, so nobody has questioned it. Parts orders arrive steadily. Machine orders barely move. The store reports the same flat value to Google on every sale. The algorithm cannot tell a $40 part from a $3,000 machine, so it buys whichever is cheaper to win.
The Solution
The audit comes first and reads the ad account, the analytics property, and the store together. The fix runs in order. Real order values go to Google first, so bidding works toward revenue instead of order count. Then come the product pages the ad budget lands on, where the search listings are missing or cut off mid-sentence. Option menus get units written on them so a buyer knows what a quantity means. A quote request path is added for agencies and contractors who buy on a purchase order and cannot use a card. Until the values reaching Google are correct, we recommend spending less.
- Real order values reported from the store to Google Ads, replacing a flat per-order number
- Google Analytics 4 and Search Console connected, verified, and read monthly
- Search listings written for every product page the ad budget lands on
- Option and variant labels given units, and a quote path added for purchase-order buyers
The modeled results
Before
One flat number on every sale
After
The real order total
Before
Order count
After
Revenue
Before
Missing or cut off mid-sentence
After
Written for every page the ads pay for
Before
Card checkout only
After
Quote request on every product page
Google buys what you tell it to count. Tell it every sale is worth the same, and it will spend the budget winning you the cheapest order in the catalog.How we fix Google Ads, GA4, and conversion tracking