SEO & GEO for Metro Detroit Small Businesses
Getting found now means ranking on Google and being the business AI search engines name when someone asks. We do both, with local SEO for the map pack and generative engine optimization (GEO) to get you cited in ChatGPT, Perplexity, and Google's AI Overviews.
Search is splitting in two, and a small business needs to show up in both
For years, being found meant ranking on the first page of Google. That still matters, but more searches now end inside an AI answer from Google AI Overviews, ChatGPT, or Perplexity, which names a few businesses and shows no list of links. A business on page two of classic search, with thin or inconsistent information online, is easy for both to pass over. The work is to earn classic rankings and give AI engines the clear, structured, consistent information they need to cite you.
What's included
Local SEO & Google Business Profile
Optimizing your Google Business Profile, local citations, and location pages so you show up in the map pack when someone nearby searches for what you do.
On-page & technical SEO
Titles, headings, internal links, site speed, and crawlability fixed so each page is built to rank for the terms your customers actually search.
Content that earns rankings
Service pages, location pages, and articles written for what buyers search, so they rank in Google and get pulled into AI answers.
Structured data & schema
Organization, service, FAQ, and review markup so both Google and AI engines can cleanly understand what you do, where, and for whom.
GEO (generative engine optimization)
We give AI engines what they cite: clear factual content, consistent business information across the web, and the FAQ and structured data AI answers are built from.
Tracking & reporting
Search Console, rankings, and lead tracking set up so you can watch impressions, clicks, and calls move from week to week.
Common questions
Do you do local SEO for businesses outside Metro Detroit?
Yes. We work with small businesses across Michigan, including Novi, Wixom, Detroit, and Grand Rapids. Local search depends on where your customers are, so the work starts with the towns you serve and the searches people there type.
What is GEO (generative engine optimization)?
GEO is optimizing your online presence so AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews cite your business when they answer a relevant question. Where SEO earns you a ranking, GEO earns you a mention inside the AI answer. It relies on structured data, clear factual content, FAQ markup, and consistent information about your business across the web.
What is the difference between SEO and GEO?
SEO gets you ranked in classic search results, the links a person scrolls through. GEO gets you named inside an AI-generated answer, which shows a short list of recommended businesses and no links to scroll. They overlap heavily and reinforce each other, which is why we run them together rather than as separate services.
How long does SEO take to work?
Local SEO improvements like Google Business Profile updates, citations, and on-page fixes can move within weeks. Competitive organic rankings usually take a few months, because they depend on authority and backlinks that build over time. We are direct about which wins are fast and which are a longer play, and we start with the fast ones.
Do you handle Google Business Profile and local SEO?
Yes. For a local small business, the Google Business Profile and the map pack are often a higher-return channel than classic organic search. We optimize the profile, build consistent local citations, and manage reviews as a core part of the work.
How do you measure results?
We set up Google Search Console and lead tracking so you can see impressions, clicks, map-pack visibility, and the calls and form fills that follow from them.
Does this work on Wix, WordPress, or Shopify?
Yes. Titles, headings, structured data, redirects, and page speed are all reachable on every mainstream platform, and we work inside the one you have. If you sell online, start with the product pages, which is what our Online Store & Product SEO service covers.
Ready to get found on Google and in AI search?
Start with the $297 Website & Growth Audit. We map where you rank and where you don't, how you show up in the local map pack, and whether AI answer engines can cite you, then hand you a prioritized 30-day plan before any ongoing engagement.
Book the $297 Website & Growth AuditTell us what's eating your week
Book a 30-minute call. We'll ask how the work gets done today and tell you whether an audit makes sense.
Connect locally
Metro Detroit, MIIn person for workshops and strategy sessions.